Take a look at your business. You'll discover divisions of responsibility—accounting, production, service delivery, etc. Each department operates with specific processes or guidelines that generate an exact, predictable result. In most companies, the sales department has yet to fully embrace the power of process. The company’s ultimate success depends on the business development team’s adoption of a Sales Action Plan—what activities, when, by whom and what’s the next step. Extending this logic across the entire customer lifecycle, the advantages of consistent input=predictable output translates into enhanced revenue generation and enriched customer experience.     

Over the last 30 years, Don Rigby has accelerated the sales and marketing processes of both small and large corporations as well as high-tech, low-tech and no-tech enterprises. A life-long student of "what works," Don has realized there are still only three basic ways of communicating with a prospect or customer: person-to-person, by phone, or in writing. New mediums have evolved, but it is the sequencing of communication events that produces the power to nurture, educate, differentiate and motivate.

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Donald E. Rigby, Advisor | Integrated MARCOM, Inc. | 2134 Lamplight Drive | Marietta, GA 30062
Phone: 770.552.6028 | Fax: 770.552.6099 | don@integratedmarcom.com

Integrated MARCOM automates sales and marketing processes. A more systematic approach to business development means more consistent and predictable revenue streams. Through a proven methodology, we implement a system that creates communication events to support and guide your sales staff. These letters, emails, faxes and personal calls are highly customized and professionally written to distinguish the company, the product/service offering and build lasting relationships. This correspondence is carefully sequenced to support the entire customer life cycle from lead generation to customer-for-life.

Having automated sales and marketing processes with our powerful workflow engine permits your company to out smart, out market, out sell your competition with measurable advantages for every member of the business development team.